SMLXiamen King Long Motor Group Co., Ltd.

  Xiamen King Long Motor Group Co., Ltd. was founded in 1988, became a shareholding company in 1992, and had its stocks traded on the Shanghai Stock Exchange in 1993 (King Long Motor: 600686).

  The main business of the company is the manufacturing and sales of big medium-sized and light passenger vehicles. The member companies of the group include passenger vehicle manufacturers such as Xiamen King Long United Automotive Industry Company Ltd. (known as the “Big King Long”), Xiamen Golden Dragon Bus Company Ltd. (known as the “Small King Long”), and King Long United Automotive Industry (Suzhou) Company Ltd. (known as the “Suzhou King Long”), as well as auto parts manufacturers producing body parts, air conditioners, plastic parts, electric appliances, and seats. These companies form a passenger vehicle production system for King Long combining the manufacturing of entire vehicles and parts as a whole. The products enjoy a dominating position in China’s domestic passenger vehicle market. As of the end of 2009, the total assets of King Long Motor reached RMB 9.444 billion, and the net assets reached RMB 1.507 billion. The group made the list of China’s Top 30 Automakers and the list of China’s Top 500 Companies many times. The group’s main product brands “King Long”, “Higer”, and “Golden Dragon” have made the list of “China’s Top 500 Most Valuable Brands” for many years in a row. Their combined brand value has been growing year after year, and is now over RMB 20 billion.

  While focusing on the domestic market and taking the central stage in China’s passenger vehicle sector, King Long also relies on its R&D and innovation prowess to compete in the global market of passenger vehicles. The company’s main products have been sold to nearly one hundred countries and regions around the world, exerting an influence in the global market of passenger vehicles.

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